Bon Jovi vs. Mijovi
Jon Bon Jovi is suing the owner of Mijovi energy drink stating that the Mijovi name too closely resembles both Jon Bon Jovi and his band’s famous names.
Businessman Marcos Carrington claims he was inspired to name the drink Mijovi after his girlfriend Jovita.
However, Bon Jovi is demanding the product label be changed- which is also marketed using the slogans “itsmijovi” and “itsmilife”. According to a letter from Bon Jovi’s lawyer, “As you should be aware, one of Bon Jovi’s most popular songs is entitled ‘It’s My Life.’ We hereby demand that you immediately cease and desist all further use of the name Mijovi and ‘It’s My Life.’”
We’ve got some advice for you has-been rockers: Get a life!
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July 23rd, 2007 at 4:03 pm
Humility and Hollywood have never really been synonymous with each other, but there appears to be a genuine expression of this going on right now. The Live Earth’s campaign is to empower individuals to change their consumer behaviors and motivate corporations and political leaders to enact decisive measures to combat the climate crisis. I truly feel this is a movement the Church should embrace; moreover, I believe this because is one that would honor God and His creation. To be honest, when I first heard of this movement I passed it over. When I heard of the concert and how it was to be the largest co-op, multinational show ever, my mind quickly turned to the negative: how much money would the networks get? How much would the talent benefit from this? While I am sure that there were some that would gain from this publicity I found that one artist had a different agenda. John Mayer has shown a glimpse of humility on his online blog: “I hope that for all the cynicism that’s existed around this subject, we can all uncross our arms long enough to give this event a chance to impact the world in the way that I’m beginning to feel that it could. Now isn’t the time to dissect the rights and wrongs. (If you’re hoping Live Earth doesn’t work, you have a lot of soul-searching to do.) With this kind of lineup, there’s no cause or crisis that wouldn’t be positively affected by an event of this scope. Live Earth isn’t a show - it’s a showing, a presentation of an idea. Artists like us don’t just get together to each play 20 minute sets every weekend, you know. We’re also usually pretty sensitive about the order in which we take the stage, and I’ve got no problems with my 5:12 PM set time. The Police, Bon Jovi, Alicia Keys, Kanye West, and yes, myself and my dumb face are all openers for the true headliner - the power to literally change the world’s mind.” (http://www.johnmayer.com/blog) There is so much power and truth in this statement. Perhaps it’s a view we can take in our daily lives; understanding that there is a bigger picture for our lives and that if we can lay down our desires for a minute and see what God is doing we can impact those around us in a way greater than we first believed.